The Fastest Way to Start Your Coaching Business? Become the Minimum Viable Coach.

When I first started this journey, I wasn’t building a branding firm—I was just helping coaches with their content.

They came to me convinced they needed better posts and cleaner graphics. So I gave them exactly that—templates, reels, content calendars.

I believed that if they could just create content and put themselves out there, the results would follow.

But nothing happened.

It took me nearly two years to realize I was solving the wrong problem.

They weren’t stuck because they weren’t making content.
They were stuck because they hadn’t truly started yet.

They were endlessly tweaking. Rewriting. Redesigning.
Worrying more about their homepage than helping someone.
More obsessed with colors than client transformation.

And all the while, they were avoiding the one thing that actually builds momentum:

Helping one person—today—with what they already have.

I saw this pattern everywhere. And I recognized it.

Because I have been there too. 

When I launched my business, I didn’t have a polished offer or a grand roadmap. I just knew I wanted to help coaches. I had some skills—video editing, product creation—so I started there.

At first, I did what most people do: kept tweaking my site. My offer. My pitch. I thought results would come from refinement.

They didn’t.

So, I became obsessed with how great founders actually build something from nothing. Not just coaches—entrepreneurs, product builders, startups.

And what I discovered genuinely blew my mind.

They do something most of us don’t—and that one shift changes everything.

That’s what I want to offer you.
Not a framework. A mindset so simple it’s easy to overlook—and so powerful it reshapes how you build anything.

Here it is:

They don’t wait until their product or offer is perfect. That’s right.
They launch early. Fast. Incomplete. On purpose.

They call it the Minimum Viable Product (MVP).
Not a half-baked dream.
Just the smallest working piece of something meaningful—

Enough to ask: Does this help someone?

Not everyone—just the Minimum Viable Audience (MVA).
Early adopters. Not perfection seekers—possibility seekers.
People who already feel the ache and are ready to try.

with that they test, listen, adjust and improve.

That’s when the real shift happened for me—I stopped obsessing over getting it right and started testing and listening.

Which lead me to the realization: in the beginning, coaches don’t even need content.
They need alignment, clarity, and momentum.

And then one day working with a coach on their offer it truly hit me:

What if coaching businesses were built the same way?
What if the goal isn’t to become the perfect coach—
But the Minimum Viable Coach?

Not the full brand, full course, full identity right from the start.
Just the most honest, useful, in-motion version of you.

Ready to help someone right now.

That shift changed everything—not just for me, but for the coaches I now work with.
Once they stopped trying to look ready and simply started serving, their businesses began to move. First clients came. Offers clarified. Confidence landed—not just from branding, but from real world action and feedback.

Not sure where to begin? Start here:

1. What does it mean to be a Minimum Viable Coach (MVC)?

What’s the most honest, useful version of you that can help someone right now?
Example: “I don’t have a niche or brand yet, but I’ve helped family and friends gain clarity in one conversation—I can offer that now.”

2. What’s your Minimum Viable Transformation (MVT)?

What’s the smallest real shift you can reliably help someone create?
Example: “I help creatives go from stuck to starting—getting their idea into motion in 24 hours.”

3. Who is your Minimum Viable Client (MVC)?

Who already needs what you can offer—without needing to be convinced?
Example: “People in my circle who are navigating a big life change and feel stuck.”

4. What’s your Minimum Viable Invitation (MVI)?

What’s the lightest way someone can experience your coaching?
Example: “A free 30-minute clarity call to unpack one stuck point.”

5. What’s your Minimum Viable Presence (MVP)?

Where can you show up consistently and naturally to stay visible?
Example: “One IG story a day + weekly post sharing insights from real convos.”

From there: Serve → Listen → Refine → Repeat

Clients don’t show up because you look perfectly polished.
They show up because you’re in motion—serving, learning, and improving in real time.

So if you’re still behind the curtain, stuck in the loop of tweaking—remember:

You’re not here to impress.
You’re here to serve.

And you’re already viable.

—Shaan